![]() ![]() Who wouldn’t love the deep-fried cornmeal batter and savory hot dog of a homemade corn dog? Top it off with a condiment of your choice and a cold glass of juice or soda, and you’re all set. With this classic Hot Dog on A Stick corn dog recipe, you no longer have to go out to satisfy your cravings. As a result, thousands of Santa Cruzans have worked there over the years.It’s easy to whip up a batch of crispy yet juicy corn dogs for picnics and parties. ![]() Twisselman Enterprises employed around 75 young people at its four restaurants every summer, mostly high school and college students. When Twisselman Enterprises announced Wednesday that it would not be returning to the Boardwalk for a 91st season, it received a flood of community support from generations of past customers and employees. All current Twisselman employees will be offered similar jobs at the Seaside Company with equal or better pay.” “The four food locations operated by the Twisselman family will remain at the Boardwalk and be operated by the Santa Cruz Seaside Company. While we value our concessionaire tenants, operating a concession at the Boardwalk is not a guarantee of multi-generational lifetime employment. Over the years the number of concessionaires has fluctuated as economic circumstances evolve. “Concessionaires have been part of the family-owned and locally operated Santa Cruz Seaside Company’s business model for decades. In an updated statement Friday afternoon, the Seaside Company added: We wish them the best in all of their future endeavors.” ![]() ![]() “The Santa Cruz Seaside Company is grateful to the Twisselman family for their positive contribution to the Santa Cruz Beach Boardwalk. This ability to adapt has been essential to our success for 116 years and will be part of our approach for the next 100 years,” it said in a statement to Lookout. “Like every successful business, our model and approach are constantly evolving for a variety of different reasons. The Seaside Company issued a statement about the change Wednesday, but declined to further comment on its reasons for terminating the lease. She and her sister, Lauren, had been preparing to take over operations of Twisselman Enterprises so their father, Matt, who has been the head of the family-run company since 1992, could retire. The news was a surprise to Allison Twisselman, and now, more than a week later after she received notice, she says she still doesn’t have clarity from the Seaside Company on the reason behind its decision. For the first time in 90 years, its landlord, the Santa Cruz Seaside Company, did not renew Twisselman’s lease for Hot Dog on a Stick or its other three restaurants: BoardWok, World Grill and California Wraps and Bowls. Since then, two more generations of Twisselmans have operated the iconic business.īut now, while Hot Dog on a Stick will likely endure at the Boardwalk, Twisselman Enterprises will not. When Audrey Twisselman became the owner of the food stall in 1963, her parents, Charles and Ethel Fitzsimmons, had already been concessionaires at the Boardwalk for more than 35 years.
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